We are built on a foundation of free advisor choice.

We don’t believe in complex, restrictive contracts. We don’t chase profit first, don’t enforce preferred providers and don’t operate under vertical integration models. We believe in mutual respect and independent success. We are independent, uncomplicated and unconstrained.

Journey with our Team

A Word from Rowan Matthews
Founder & CEO

Too many Financial Advisors are weighed down by compliance, costs or corporates that rob them of their freedom. That is not what we stand for. At Hampshire, we have created a fully independent, uncomplicated and unconstrained Advisor-focused ecosystem that allows Financial Advisors to thrive - and to do so on their own terms.Our Onboarding Team and Regional Managers and are here to walk you through the process and to support you on your journey with Hampshire. Please reach out to a manager in your region to have an obligation-free conversation about your future as an Independent Financial Advisor.Listen to Rowan's message here.

Jean-Louis Swart
Strategist

Peter Muirhead
Western Cape - Cape Town

Chris Spark
Western Cape - George

Luke Matthews
Gauteng - Johannesburg

Jayde Oates
Western Cape - Cape Town

David Sternberg
Heartford Division

Why Hampshire?

In our world, independence isn’t a buzzword. It's the foundation of everything that we do. We want to see you thrive, and our environment is geared toward your freedom and success. Here's what we offer.

We Offer Independence That's Real

At Hampshire, we don’t enforce providers, tie you to restrictive contracts or compromise your freedom - ever. You remain in full control of your practice, supported by a simple, advisor-focused ecosystem that helps you thrive while building your AUM. You can leave at any time, and you own your own book - forever.

We Offer an End-to-End Ecosystem

Hampshire gives you the ability to serve clients across their full financial journey. Long-term solutions include retirement planning, investments, estate planning and wealth management, all backed by strong research, direct access to a network of investment experts and our range of in-house DFM solutions. Short-term infrastructure is available through Heartford, operating as a seamless unit and ensuring that the immediate needs of your clients are met, while growing their wealth.

We Offer Support that Frees You

In our ecosystem, you are independent but never isolated or alone. Our compliance and admin teams lighten the regulatory and operational load, while we ensure that you have access to research and analytics for clarity in your investment choices. Succession and transition are tailor-made to your needs, and our Regional Managers ensure you always have guidance and community at your side.

We Offer Seamless Onboarding

Joining Hampshire is as uncomplicated, supported and stress-free as it gets. We manage the full transition of your book, handle your compliance setup and ensure your income flows without disruption. Our team equips you with the right tools, systems and brand support from day one, so you can step confidently into your independence and focus fully on your clients - without any business interruption.

Connect with a Regional Manager

Ready to take control of your future? Reach out to a manager in your region for an honest conversation about joining our community.

Hampshire Independent Advisors (Pty) Ltd (FSP 42606) and Heartford Independent Advisors (Pty) Ltd (FSP 49202) are authorised Financial Services Providers in terms of the Financial Advisory and Intermediary Services Act.